Genex to Launch Genomic 3K Test Pilot Project

SHAWANO, Wis. - With member profitability in mind, Genex Cooperative, Inc. will maintain its leadership role in the genomic era by launching a 3K genomic test pilot project. With positive input from Genex delegates surveyed last fall, a development team has been organized to lead the pilot project and to establish efficient operational procedures for Genex to offer 3K genomic testing services to its members and customers.

"Genex was the first artificial insemination organization to fully embrace and integrate marketing programs with genomics," states Doug Wilson, Genex Chief Operating Officer. "Genex intends to remain a leader in this area so our members can reap the benefits of the 3K chip and better determine the role of each cow or heifer in the future of their herds."

Knowing genomics would improve the profitability of members, Genex took the lead in factually educating dairy producers about genomics prior to the public release of genomic evaluations. Since those January 2009 sire evaluations, Genex has remained committed to educating producers and positively promoting this revolutionary tool.

"Throughout history, every new technology challenged traditions and created public debate; genomics was no exception," notes Wilson. "But genomics is as powerful as all the discussion indicated. This technology has and will continue to revolutionize the industry."

While sires proven genetically elite through genomic testing with the 50K chip have been used to increase the genetic level of herds throughout the past year and a half, many producers have eagerly anticipated the widespread commercial release of the 3K chip. This new genomic technology will allow dairy producers to apply more selection intensity on females and further increase genetic progress.

Furthermore, concepts like the Genex Calf Math™ program as well as new herd management developments to better rank and mate genomic tested animals will enable producers to fully utilize genomic results to increase herd profitability.

Genex is a subsidiary of Cooperative Resources International (CRI). CRI, a member-owned holding cooperative, is comprised of three subsidiaries: Central Livestock Association, AgSource Cooperative Services and Genex. The CRI Mission Statement summarizes the goal of CRI: "To provide products and services as effectively as possible to maximize the profitability of members and customers worldwide while maintaining a strong cooperative."

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