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Hoffman Earns Genex Leadership Award

Hoffman-Earns-Kevin-Boyle-Leadership-Award.jpgSHAWANO, Wisconsin — Genex Cooperative, Inc. recognized Greg Hoffman of Chippewa Falls, Wisconsin, for outstanding leadership. Hoffman was presented with the Kevin Boyle Leadership Award, an award established in memory of a former Genex employee who demonstrated vision, devotion and pride for the cattle genetics cooperative.

Hoffman has dedicated 40 years to serving Genex members and customers throughout the upper Midwest. Throughout many of those years, he served as manager demonstrating his leadership skills by helping to guide hundreds of employees. Hoffman ensures these employees remain successful by being a leader first and a supervisor second.

“A leader sees himself as a servant, not a boss. You need to focus on developing your team to maximize your success,” Hoffman explains. “A leader sees things in a person they don’t see themselves and works to make that employee more valuable to both themselves and the cooperative. Being a leader is exciting; being a supervisor is drudgery.”

Dave Goedken, Genex Vice President of U.S. Sales and Service, notes, “Greg’s vision for future needs and his ability to position his staff to meet members’ and customers’ needs is second-to-none. Because of Greg’s outstanding mentorship and positive impact, many of his employees have been promoted to serve Genex in larger, prominent roles.”

About Genex
Genex Cooperative, Inc., headquartered in Shawano, Wisconsin, is the trusted provider of world-class animal genetics, progressive reproductive solutions, value-added products and innovative services to members and customers across the U.S. This is accomplished through 950 dedicated employees working in three product and service segments: cattle genetics and reproduction, livestock marketing, and milking and farmstead equipment. Genex is a subsidiary of Cooperative Resources International. Learn more at