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GENEX welcomes Matt Storlie as beef area sales manager

SHAWANO, Wisconsin — Matt Storlie, of New Plymouth, Idaho, joins GENEX as a beef area sales manager, where he leads the beef sales and service team covering Arizona, California, Idaho, Oregon, Nevada, Utah and Washington. Together, they provide cattle producers with science-based genetics and chute-side reproductive service.

Matt-Storlie.jpg"I am excited to be a part of the GENEX Beef team and help cattle producers reach maximum profitability," states Storlie. "It's great to be working alongside a team of professionals who assist in all facets of the operation, whether creating customized reproductive programs to meet an individual producer's immediate or long-term goals, providing complete chute-side service including heat detection, recommending sires or assisting with synchronization programs."

Storlie graduated from the University of Wisconsin-Platteville with a bachelor's degree in animal science and currently operates a commercial cow/calf operation with his wife and two children. Storlie previously worked as a beef cattle nutritionist, ranch foreman, feedyard cattle assistant and herdsman.

For more information on GENEX Beef genetics and services, call customer service at 888.333.1783 or contact Storlie at or 208.215.0337.

GENEX is the trusted provider of world-class animal genetics, progressive reproductive solutions, value-added products and innovative services. As a cooperative business, GENEX serves members and customers - dairy and beef cattle producers - across the globe. For more information, please visit