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Princ Named Genex Area Sales Manager Russ-Princ.jpg

SHAWANO, Wis. - Genex Cooperative, Inc., a leading dairy and beef cattle genetics company, announces Russ Princ as Area Sales Manager for western Nebraska, western Kansas and Colorado.

Princ's responsibilities now include providing direction for beef and dairy semen marketing, GenChoiceTM sexed semen opportunities and complete reproductive management service. Princ will work closely with Genex Area Sales Representatives and Area Beef Representatives in developing customized reproductive programs - including heat detection, synchronization program assistance, genetic selection and artificial insemination  - to meet producers' immediate and long-term genetic goals.

For the past two years, Princ has managed the Genex Custom Collection facility in Fort Payne, Ala. Prior to that, he was employed as a herdsman and semen shipping coordinator for Hawkeye Breeders in Adel, Iowa. Princ is originally a native of Lincoln, Neb.

For more information on Genex sires and reproductive service, click here or contact Princ at 256-254-9042.

Genex, one of the world's leading suppliers of cattle genetics, is a subsidiary of Cooperative Resources International (CRI). CRI, a member-owned holding cooperative, is comprised of three subsidiaries: Central Livestock Association, AgSource Cooperative Services and Genex. The CRI Mission Statement summarizes the goal of CRI: "To provide products and services as effectively as possible to maximize the profitability of members and customers worldwide while maintaining a strong cooperative."