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Genex Presents Employee Leadership Awards

SHAWANO, Wis. - Genex Cooperative, Inc. has awarded six employees, who standout among their peers, for their leadership efforts. These Genex representatives are professional yet personable. They are responsive to members' needs and help to develop the skills of fellow co-workers. They encourage new ideas yet are firm in their beliefs in the value of good genetics. In the end, all their efforts culminate in one main goal: helping Genex members and customers increase their herd profit potentials. Bill-Ziese3-Genex-low.jpg

Bill Ziese of Upland, Calif., earned the Excellence in Leadership Award. At the age of 70, Ziese takes on many responsibilities; he conducts arm service when needed, mates cows, provides support to the local service team and serves as an Area Sales Representative. While doing so, Ziese reaches extraordinary monthly sales and, while nearing retirement, has reached the pinnacle of his career just shy of the 3 million unit mark - the highest sales record in U.S. A.I. history.

Lloyd-Friske-Genex-low.jpgLeadership award winner Lloyd Friske of Prior Lake, Minn., serves as an Area Program Consultant. Friske works with the cooperative's service force as well as college students, dairy producers and herdspeople to better their artificial insemination (A.I.) techniques. His teaching methods emphasize "why" things are done as they are. His willingness to work with individuals of all skill levels is a tribute to his patience and persistence. Brad-Beckman-Genex-low.jpg

Award recipient Brad Beckman of Faribault, Minn., leads by example. This Area Sales Manager is dedicated to the Genex mission of providing products and services effectively to maximize the profitability of members and customers. During 2008, Beckman implemented new service teams in southeast Minnesota and worked to improve their efficiency. He assisted these new teams by training staff and developing on-farm plans to improve reproductive performance.

Rod-Heale-low.jpgRod Heale's knowledge of the company and the dairy industry has grown over the past 17 years as he has served members and customers in Massachusetts, Connecticut, Rhode Island and western New York. In addition to marketing success as an Area Sales Manager, Heale assisted in developing a training curriculum which allowed Genex to partner with the Wyoming Institute in an ongoing cattle genetics and reproductive training program for producers. Heale resides in Wyoming, N.Y. Mike-Schreiner-low.jpg

Mike Schreiner of Greenwich, N.Y., leads an 11-person team, one of the largest teams in the cooperative, which provides service in five counties in eastern New York and southwest Vermont. Besides providing daily reproductive service, Mike coordinates work schedules, guides sales and updates his team on the progress towards reaching their goals. He also utilizes an index he developed to monitor income per mile and help his team become more efficient.

Raeder-low.jpgAfter 42 years of providing cattle reproductive service, the word professional definitely describes leadership award winner Harry Raeder. This A.I. industry veteran, who first began his career with Badger Breeders, works hard to provide outstanding service to members and is an industry leader in developing successful dairy reproduction programs. In recent years, his positive attitude and sincere personality helped him develop into an outstanding Team Leader. Raeder lives in Plymouth, Wis.

Ziese, Friske, Beckman, Heale, Schreiner and Raeder are prime example of positive role models within the cooperative. It is the efforts of leaders, like these, that build a stronger cooperative to better serve our members and customers.

Genex is a subsidiary of Cooperative resources International (CRI). CRI, a member-owned holding cooperative, is comprised of three subsidiaries: Central Livestock Association, AgSource Cooperative Services and Genex. The CRI Mission Statement summarizes the goal of CRI: "To provide products and services as effectively as possible to maximize the profitability of members and customers worldwide while maintaining a strong cooperative."