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Reproductive Profit Manager™
RPM™ Q&A
Reproductive Profit Manager™

Rev Up your Profits using...Reproductive Profit ManagerTM

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Overcome profit barriers and improve dairy reproductive performance with Reproductive Profit ManagerTM or RPM. The newest benchmarking consulting service now available across the U.S., RPM leads to improved reproductive performance through comprehensive herd analysis and herd management team meetings.

Using herd management records, RPM benchmarks herd performance against a peer group. The primary areas of focus include:

  • Milk production
  • Somatic cell count
  • Reproduction
  • Culling
  • Animal health

Within each area, RPM digs into data otherwise left untouched. For example, somatic cell count has a large impact on a farm's bottom line through higher premiums on milk checks. Research indicates cows with chronic mastitis also have lower production, more difficulty conceiving a calf and a higher percentage of abortions.

  Benchmark Current Previous
Percent of Cows that Aborted
With Mastitis Occurrence

12.4%

17%

21%

Percent of Cows that Aborted
Without Mastitis Occurrence       

7.9%

13%

13%

In the RPM example above, the blue cells are the benchmark (average of the peer group), the next column includes current herd information, and the third column includes information from the previous RPM analysis.

brownstcalf.jpgRPM puts powerful profit factors and trends - like the example above - in front of the dairy team (owners, managers, veterinarians, nutritionists, Genex consultants, key employees) so they may diagnose problems and implement solutions. RPM is another way Genex lives its mission statement, helping dairies maximize or "rev up" their profits.