The CRI Mission Statement - providing products and services as effectively as possible to maximize the profitability of members and customers - paraphrases what MAP can do for you.
MAP...
Ø Offers unmatched flexibility in sire selection, specially tailored to your operation. Increases the herdlife/longevity of your herd
Ø Put you in control of developing your herds goals
Ø Controls and restricts inbreeding to a maximum of 6.25 percent, meaning no member of a three-generation pedigree is duplicated in the mating.
Ø Assists you sort through sire summary information overload
Ø Helps you sort through sire summary information overload
Ø Provides a complete genotypic evaluation on each cow that is linear scored
Ø Emphasizes a worst fault for maximum genetic progress
With unmatched flexibility, MAP can breed the kind of cow that fits your operation. Using the Lifetime Net Merit Index as the Production emphasis, your game plan can be tailored to your breeding goals whether your focus is herdlife and long Productive life, feet and legs, udders, "show" type, grazers or fluid markets.
Diane Schnell, Genex Education and Program Support Manager commented about MAP saying, "MAP benefits producers through increased profits, improved cow conformation, improved production and healthier, longer-living cows. Through MAP, this cooperative meets our goals of maximizing the profits of members and customers worldwide by effectively using top genetics to build more profitable kind of cow."
To get the most from the MAP programs, herds should be evaluated at least once or twice a year. This allows new additions to be included and updates in sire recommendations. With sire summaries release three times a year, enrolling your herd on a regular mating schedule makes it easier to keep current with new additions to the proven sire lineup.
◄Computer Map►
Cows are compared to their contemporaries for each trait and the 
differences are weighted by the heritability of the specific trait. Deviations from contemporaries are adjusted for the herd's genetic level. Pedigree information is also included and a "Cow Index" is calculated and standardized for each trait. The "Cow Index" is similar to a transmitting ability on a sire and is the basis for all sire recommendations.
Computer MAP follows the principle of giving extra emphasis to a cow's worst fault, especially in the areas of feet, lets and udder. This unique approach avoids incorrect mating and assures you of the most rapid genetic progress for you herd.
◄Map Express►
With more herds using corrective mating programs, CRI has developed MAP Express. With this option, the evaluator scores only the extreme type traits for each animal. All other traits considered average. This method forces the computer to consider sires that will correct the most obvious type problems. There is a direct relationship between the number of traits in a selection program and the amount of progress can be made in a single mating.
◄Pedigree or Heifer MAP►
CRI can also provide corrective mating for heifers using Pedigree or Heifer MAP. Pedigree MAP is a genotypic approach to mating using sire and grandsire records for each heifer or cow. The computer estimates the cow's or heifer's conformation based on her sire's breeding pattern, and mating are made based on these estimates.
◄Summary Updates and Map Reports►
In between MAP evaluations, you will want to keep up the new type and production data. At the time your herd is evaluated you have the option to sign up for a post-summary update. You will automatically be sent a new list of sire recommendations, taking into account the newest sire summary information. Also, getting your mating recommendations in a user friendly report has never been easier. With MAP, you can get two reports - a semen requirements report and a mating recommendation report. You can choose to have a hard copy of the reports mailed to you, emailed or CDs created. This allows you to import the bull recommendations directly into your on-farm management software.
