Beef DairyProductsProgramsServicesLearning CenterFarm SystemsAbout


The GENEX Statement of Purpose - GENEX is the trusted provider of world-class animal genetics, progressive reproductive solutions, value-added products and innovative services to members and customers - paraphrases what the Mating Appraisal for ProfitSM (MAPSM) program can do for you.

The MAPSM program ...

Offers unmatched flexibility in sire selection, specially tailored to your operation. Increases the herdlife/longevity of your herd

Puts you in control of developing your herds goals

 Manages and restricts inbreeding to a maximum of 6.25 percent, meaning no member of a three-generation pedigree is duplicated in the mating, while also controlling lethal recessives

► Helps you in sorting through sire summary information overload

Provides a complete genotypic evaluation on each animal scored

Emphasizes a worst fault for maximum genetic progress

Assists you in controlling semen inventory

With unmatched flexibility, the MAPSM program can breed the kind of cow that fits your operation. A mating game plan can be tailored to meet your breeding goals whether your focus is herdlife, feet and legs, udders, "show" type, grazers or fluid markets.

Mating through the MAPSM program benefits producers through increased profits, improved cow conformation, improved production and healthier, longer-living cows. Through this program, members and customers worldwide are effectively using top genetics to build a more profitable kind of cow.

To get the most from the MAPSM program, herds should be evaluated at least once or twice a year. This allows for new additions and updates in sire recommendations.

Computer MAPSM
Cows are compared to their contemporaries for each trait and differences are weighted by the heritability of the specific trait. Deviations from contemporaries are adjusted for the herd's genetic level. Pedigree information is also included and a "cow index" is calculated and standardized for each trait. The "cow index" is similar to a transmitting ability on a sire and is the basis for all sire recommendations. Extra emphasis is given to a cow's worst fault, especially in the areas of feet, legs and udder. This unique approach avoids incorrect mating and ensures the most rapid genetic progress.

MAPSM Express
The evaluator only scores the extreme type traits for each animal. All other traits are considered average. This method forces the program to consider sires that will correct the most obvious type problems. (There is a direct relationship between the number of traits in a selection program and the amount of progress can be made in a single mating.)

Pedigree MAPSM
This corrective mating program takes a genotypic approach to mating using sire and grandsire records. It estimates a cow's or heifer's conformation based on her sire's breeding pattern, and matings are made based on those estimates.

Sire Summary Updates and MAPSM Program Reports
Keep up with new type and production data between evaluations by signing up for a post-summary update. Following each sire summary, a new list of sire recommendations is then sent automatically.

Receiving mating recommendations has never been easier. Two reports are available - a semen requirements report and a mating recommendation report. Choose to have a hard copy of the reports mailed, emailed or put on CD. Electronic versions allow bull recommendations to be directly imported into on-farm management software.