The CRI Mission Statement - providing products and services as effectively as possible to maximize the profitability of members and customers - paraphrases what Mating Appraisal for Profit (MAP) can do for you.
► Offers unmatched flexibility in sire selection, specially tailored to your operation. Increases the herdlife/longevity of your herd
► Puts you in control of developing your herds goals
► Controls and restricts inbreeding to a maximum of 6.25 percent, meaning no member of a three-generation pedigree is duplicated in the mating
► Assists you in sorting through sire summary information overload
► Provides a complete genotypic evaluation on each cow that is linear scored
► Emphasizes a worst fault for maximum genetic progress
With unmatched flexibility, MAP can breed the kind of cow that fits your operation. Using the Lifetime Net Merit index as the production emphasis, a mating game plan can be tailored to meet your breeding goals whether your focus is herdlife, feet and legs, udders, "show" type, grazers or fluid markets.
Diane Schnell, CRI Education and Program Support Manager, shares, "MAP benefits producers through increased profits, improved cow conformation, improved production and healthier, longer-living cows. Through MAP, members and customers worldwide are effectively using top genetics to build a more profitable kind of cow."
To get the most from MAP, herds should be evaluated at least once or twice a year. This allows for new additions and updates in sire recommendations.
Cows are compared to their contemporaries for each trait and differences are weighted by the heritability of the specific trait. Deviations from contemporaries are adjusted for the herd's genetic level. Pedigree information is also included and a "cow index" is calculated and standardized for each trait. The "cow index" is similar to a transmitting ability on a sire and is the basis for all sire recommendations.
Computer MAP gives extra emphasis to a cow's worst fault, especially in the areas of feet, legs and udder. This unique approach avoids incorrect mating and ensures the most rapid genetic progress.
With MAP Express, the evaluator only scores the extreme type traits for each animal. All other traits are considered average. This method forces MAP to consider sires that will correct the most obvious type problems. (There is a direct relationship between the number of traits in a selection program and the amount of progress can be made in a single mating.)
CRI can provide corrective mating using Pedigree MAP. Pedigree MAP is a genotypic approach to mating using sire and grandsire records. MAP estimates a cow's or heifer's conformation based on her sire's breeding pattern, and matings are made based on those estimates.
Sire Summary Updates and MAP Reports►
Keep up with new type and production data between MAP evaluations by signing up for a post-summary update. Following each sire summary, a new list of sire recommendations is then sent automatically.
Receiving mating recommendations has never been easier. Two reports are available - a semen requirements report and a mating recommendation report. Choose to have a hard copy of the reports mailed, e-mailed or put on CD. Electronic versions allow bull recommendations to be directly imported into on-farm management software.