The CRI Mission Statement - providing products and services as effectively as possible to maximize the profitability of members and customers - paraphrases what MAP can do for you. MAP...

• Offers unmatched flexibility in sire selection, specially tailored to your operation
• Increases the herdlife/longevity of your herd
• Puts you in control of developing your herd goals
• Controls and restricts inbreeding to a maximum of 6.25 percent, meaning no member of a three-generation pedigree is duplicated in the mating
• Assists you in controlling semen inventory
• Helps you sort through sire summary information overload
• Provides a complete genotypic evaluation on each cow that is linear scored
• Emphasizes a worst fault for maximum genetic progress

With unmatched flexibility, MAP can breed the kind of cow that fits your operation. Using the Net Merit Index as the Production emphasis, your game plan can be tailored to your breeding goals whether your focus is herdlife and long Productive Life, feet and legs, udders, "show" type, graziers or fluid markets.

Computer MAP

Cows are compared to their contemporaries for each trait and the differences are weighted by the heritability of the specific trait. Deviations from contemporaries are adjusted for the herd's genetic level. Pedigree information is also included and a "Cow Index" calculated and standardized for each trait. The "Cow Index" is similar to a TA (Transmitting Ability) on a sire and is the basis for all sire recommendations.

Computer MAP follows the principle of giving extra emphasis to a cow's worst fault, especially in the areas of feet, legs and udder. This unique approach avoids incorrect matings and assures you of the most rapid genetic progress for your herd.

MAP Express

With more herds using corrective mating programs, CRI has developed MAP Express. With this option, the evaluator scores only the extreme type traits for each animal. All other traits are considered average. This method forces the computer to consider sires that will correct the most obvious type problems. There is a direct relationship between the number of traits in a selection program and the amount of progress that can be made in a single mating.

Pedigree or Heifer MAP

CRI can also provide corrective mating for heifers using Pedigree or Heifer MAP. Pedigree MAP is a genotypic approach to mating using sire and grandsire records for each heifer or cow. The computer estimates the cow's or heifer's conformation based on her sire's breeding pattern, and matings are made based on these estimates.