Genex Senior Management Staff
Chief Operating Officer
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Senior Vice President of
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Keith Heikes is the Chief Operating Officer of Genex, a company known as the trusted provider of world-class animal genetics, progressive reproductive solutions, value-added products and innovative services to members and customers across the U.S. Genex encompasses 950 dedicated employees who work in three product and service segments: cattle genetics and reproduction, livestock marketing, and milking and farmstead equipment.
Heikes has held management positions within Genex since 2010. As the Senior Vice President of Product Development and Marketing, he coordinated and intensified the relationship between semen product development and marketing. As the Vice President of Dairy Genetics and Global Alliance Development, he managed the strategic direction and operations for dairy genetics product development including the GENESIS Cooperative Herd. He was also responsible for the development of international strategic alliances for the cooperative outside of North America.
Prior to his positions within domestic marketing, Heikes spent 15 years as the Vice President of International Programs for Cooperative Resources International. He dedicated 15 years to marketing CRI products around the world and developing of CRI's international business interests. Before that time, he was General Manager of NOBA, an A.I. company based in Tiffin, Ohio, which merged into Genex.
Heikes is a dairy science graduate of Kansas State University. He has served on the board of directors for the National Association of Animal Breeders and Overseas Cooperative Development Council as well as the USDA Emerging Markets Advisory Committee.
Gilbert is responsible for all semen production and livestock management activities at the cooperative's facilities in New York, Ohio and Wisconsin as well as the custom semen collection facilities in Montana, Missouri and South Dakota. This includes operational and reproductive management of the GENESIS Cooperative Herd and product certification and diagnostic testing programs for export to over 60 countries. Under his leadership, Genex has earned a reputation as the industry's semen fertility leader.
Gilbert earned a bachelor's degree in dairy science and a master's degree in reproductive physiology from Pennsylvania State University. He was chairman of the Wisconsin Veterinary Diagnostic Laboratory Board and chairman of Certified Semen Services. He also authored or co-authored more than 20 refereed scientific publications and has been an invited speaker at numerous national and international scientific symposia.
Roy Wilson is the Senior Vice President of Dairy Marketing, Sales and Product Development. He oversees the cooperative's dairy and beef cattle genetics marketing and artificial insemination service efforts as well as strategic marketing and technical services offerings.
Wilson received his bachelor's degree in animal science from the University of Wisconsin-River Falls. He earned his master's in dairy science, with emphasis in dairy genetics and reproductive physiology, from the University of Wisconsin-Madison. Wilson then held the position of University of Wisconsin-Extension Dairy and Livestock Agent for Oconto County.
In 2005, Wilson joined Genex as the Technology Development Manager in the Dairy Cattle Genetics Division. His responsibilities included serving on the cooperative's research committee, overseeing field research trials, and assisting in both domestic and international marketing programs. He was appointed Associate Vice President for the National Account Profit Center in 2008. The National Account Profit Center assisted managers and owners of large dairy herds throughout the U.S. by delivering creative and innovative solutions and creating opportunities with agriculture industry peers for optimal on-farm support.
Charles Dallas is the Vice President of Diversified Programs, Services and Process Management. He oversees organizational change management and provides oversight for Genex Farm Systems and the cooperative's transportation department.
He received a bachelor's degree in accounting from the University of Wisconsin-Eau Claire in 1984 and is also a graduate of the Wisconsin Rural Leadership Program. He previously served as the Vice President of Finance for Genex.
Dallas has been highly active in the community. Several of his experiences focus on business and governmental activities: committee facilitator for New Facilities Action Team, member of Shawano County Comprehensive Plan Committee, board member for Shawano County Economic Progress, Inc., member of the City of Shawano Plan Commission and director of the CoVantage Credit Union board of directors. In addition, he has served as president of Junior Achievement-Shawano County, president of United Way of Shawano County, treasurer of the Shawano Country Chamber of Commerce, board member of Shawano Dollars for Scholars, assistant coach of Shawano Community Middle School Football Program and founding member of Shawano Area Youth Football.
Jeff Reed is the Genex Vice President of Central Livestock Association LLC. He has led Central Livestock, previously a subsidiary of CRI, since 2003. Today, Central Livestock Association is a company of Genex. Central Livestock operates livestock auction markets in the Midwest, markets cattle through TEAM (The Electronic Auction Market) and offers country livestock buying and futures contract placement.
Prior to Reed's position as manager of Central Livestock, he was the company's Vice President of the Livestock Feeding Program. Before joining Central Livestock, Reed spent 19 years with Farm Credit system agricultural lending organizations, most recently AgStar Financial. He held positions of Manager-Consulting Services, Senior Financial Services Executive, Branch Manager/AVP and Senior Loan Officer. He worked extensively with large and rapidly expanding hog, dairy and crop operations.
Reed is an animal science-farm management graduate from the University of Wisconsin-River Falls. He is also a graduate of the AgStar Farm Credit Leadership Development program and the Minnesota/Iowa Leadership Empowerment for Agriculture program. He has held leadership positions with county and state of Minnesota Extension Advisory, 4-H leadership, fair board and township government. He and his family also raise Hereford cattle.