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Industry Innovator
Industry Innovator


This cooperative has been the first A.I. organization to: 

  • conduct calving ease research and provide calving ease evaluations
  • research and publish a herdlife evaluation
  • publish a total economic sire index, a precursor to Lifetime Net Merit $
  • develop and maintain a nucleus herd in the U.S. - the GENESIS Cooperative Herd
  • offer semen with Pocket Thaw™ capabilities
  • evaluate sires for fertility when used on synchronized females (SynchCheck™)
  • strongly believe in the power of genomics
  • offer sire fertility evaluations on sexed semen (PregCheck+™)
  • provide Breeding to Feeding™, the beef x dairy program with guaranteed calf buyback, and a program to evaluate the potential of different breeding strategies - Calf Math™
  • offer the Ideal Commercial Cow™ index, an index for producers seeking greater emphasis on longevity, health, and optimal body size and condition without sacrificing yield and udder traits

This demonstrates our ingenuity and leadership making GENEX the Industry Innovator!