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Board of Directors
Board of Directors

GENEX is governed by a 13-member board consisting of dairy and beef producers from across the U.S.


John Ruedinger is an owner of a progressive, third generation dairy in Van Dyne, Wisconsin. Ruedinger Farms Inc. is home to 1,350 cows. The dairy utilizes GENEX heat detection and insemination service and a variety of GENEX programs to mate, analyze and plan the future of the herd. Ruedinger has served on the boards of GENEX and predecessors since 1989. Today, he is President of the GENEX board of directors.


Bobby Robertson and family raise cattle at Robertson Cattle Farms near Tahlequah, Oklahoma. The family raises 500-head of registered Angus and Angus/Hereford commercial cattle and farms 1,400 acres. They use GENEX genetics and A.I. supplies. Robertson was elected to the GENEX board in 2009. In addition, he has been a member of the American Angus Association and the Northeast Oklahoma Angus Association.


Ronald Totten and family operate a 620-cow dairy - Hy Hope Farms Inc. in Stafford, New York - and farm 1,800 acres. Totten relies on GENEX genetics and A.I. service for the Holstein herd. Totten has served as a cooperative director since the mid-1990s and is currently the board Secretary. The Tottens are involved in the local community including the area dairy days and welcoming tours from elementary students.


Daniel Tetreault and family operate Hidden View Farm, LLC near Champlain, New York. The dairy consists of 700 cows and 525 head of replacement stock. GENEX supplies genetics and artificial insemination service as well as herd management supplies. The Tetreaults also farm 800 tillable acres. Tetreault has an associate's degree in business and served on the board for Cornell Cooperative extension. He was elected to the GENEX board in 2016.


Lamar B. Gockley and his family operate Willow Springs Farm LLC in Mohnton, Pennsylvania. He milks 100 Holsteins and has about 225 head total. He also farms around 275 acres. GENEX genetics, Milking Gloves and Push™ calf nutritional paste are used on the dairy. In his community, Gockley has served on his church board. Previously, he was also a state FFA vice president for the eastern region of Pennsylvania.


Israel Handy is a dairy farmer in St. Johnsville, New York. His dairy – Handy Hills Farm – is a 90-cow dairy. The Handy family relies on GENEX for semen, A.I. service and herd management products like calf coats and milking gloves. Handy has participated in GENEX governance since elected as a delegate in 2006. He was elected to the board of directors in 2017.


Harold House represents Dutchland Farm, a family farm in Nokesville, Virginia, that dates back to the 1880s. The farm consists of 350 Holsteins and 1,700 acres. House is a graduate of Virginia Tech University. He has served as a committee chair for the Farm Service Agency, a county agriculture advisory board member and a Virginia Holstein Association board member. House was elected to the board of directors in 2012.


Kay Olson-Martz and family farm 250 acres and raise 60-head of beef cattle along with steers and registered bulls in Friendship, Wisconsin. They use GENEX beef semen and herd management products. Olson-Martz has held many leadership roles: Adams County board supervisor, township clerk, South Central DHIA president and Rural Electric Management Council board member. She's been on the GENEX board since 2007.


Jon Wayne Danielson and family operate a 90-head herd of registered Holsteins near Cadott, Wisconsin, and farm 950 acres of corn, soybeans, oats and alfalfa. The Danielsons utilize GENEX genetics and A.I. service. Danielson is a member of Foremost Farms Cooperative, Equity Cooperative and River Country Co-op and is also active in the Chippewa County Holstein Breeders' Association. Danielson was elected to the board in 1997.


Jody Schaap and family own Schmidt Dairy, Inc., Woodstock, Minnesota. The dairy consists of 350 milking cows and 225 steer calves. The Schaaps also farm 1,300 acres of corn, soybeans and alfalfa. In addition to raising three children, Schaap is active in her community as a fire fighter, first responder and junior high basketball coach. She and her husband have also served as AMPI district young cooperator program chairpersons.


Bill Zimmerman and family own One Penny Ranch in Foley, Minnesota, raising Charolais, Simmental, Angus, SimAngus™ and Lim-Flex® cattle and relying on GENEX genetics, chute-side A.I. service and custom semen collection. They also background calves and feed out cattle at custom feedlots. Zimmerman holds master's degrees in animal breeding and genetics and business administration. He was elected to the GENEX board in 2015.


Terry Frost and family own Frosty Creek Angus in Roundup, Montana, where they raise 200-head of registered Angus utilizing GENEX genetics and chute-side A.I. service. Frost has been an active member of local and state Angus and stockgrowers associations. He gained experience in cooperative leadership on his local electric cooperative board and was elected to the GENEX board in 2015.


Patrick Dugan and family have operated Du-Brooke Dairy near Casa Grande, Arizona, since 1985. The operation consists of 1,500 cows. Dugan is also co-owner of Dugan Brothers Harvest Company. He's an active member of the local community and agricultural industry. He has served on boards for the United Dairymen of Arizona, the Dairy Council of Arizona, Farm Bureau and United Way. He was elected to the GENEX board in 2012.