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♦ Give Your Calves a Fighting Chance
♦ Give Your Calves a Fighting Chance

Kenzie Smith, Resale Product Advisor, Genex

There is nothing more valuable for a newborn calf than high quality colostrum. With the cost of production animals high, replacing a lost calf can be devastating. This makes it essential for calves to get a healthy start. Genex has two simple yet extremely effective products, Push™ and Genesis colostrum, to help when you have calves in need of a little extra care.

Newborn calves are born with no circulating antibodies, and it is only by transferring the mother's antibodies via high quality colostrum that the newborn calf can have a ready source of antibodies to fight diseases. While we often talk about newborn calves needing antibodies, they also require a large dose of energy from that first colostrum feeding. Therefore, by consuming colostrum the calf not only receives the needed antibodies but the energy to get the immune system up and running.

What is Push? Push is a blend of highly digestible proteins and energy components developed to help calves overcome stress, disease challenges and low energy reserves. It is a readily available source of globulin proteins and milkfat from colostrum and contains the natural fatty acids found in colostral fat, giving the calf a boost of energy. These fatty acids are designed by nature to help the calf thrive on its own. In addition, Push contains naturally found colostrum components (peptides and cytokines) that help prime the immune system beyond just the globulin proteins. By combining high levels of fat and proteins, the calf can have a balanced blend of these two key colostrum components immediately following birth.

Why use Push? Push is recommended for newborn calves to provide them with a burst of energy. This easy-to-administer energy source is also especially useful if the calf is not suckling. By giving Push at birth the benefits can be seen sooner rather than later.

Push does not replace colostrum, colostrum replacers or supplements. However, the specialized formula is complementary to colostrum, so Push can be used along with it. Push can be used at birth to further enhance the benefits of colostrum feeding.

When to use Push? Any newborn calf can benefit from Push. However, it's especially advantageous in the examples below:

• When a calf is not consuming colostrum immediately following birth.

• When the mother is not accepting the calf right away.

• When a calf is born in harsh weather conditions.

• When a calf is scouring, not eating and losing weight.

• When a calf seems depressed and has little interest in standing within the first hour of life.

While Push is beneficial to newborn calves, benefits extend beyond the period immediately following birth. Have a calf that is depressed, not eating, coming off a disease, transported any distance or just needs a push? Then Push was designed for them too!

As mentioned previously, Push does not replace colostrum. When you are in need of a colostrum replacer, Genex has you covered. We are happy to offer Genesis colostrum products to your members and customers. Genesis 150 Colostrum Replacer can be fed instead of maternal colostrum, when colostrum is unavailable or is of questionable quality. Genesis 150 provides everything the newborn calf needs in just one feeding, so the second feeding can be colostrum, milk or milk replacer.

The Genesis 150 Colostrum Replacer provides 150 grams of globulin proteins, which are essential to newborn calves and can only be absorbed shortly after birth. The Genesis colostrum products are formulated to provide complete nutrition; our formula is 45% protein and 20% fat to help your calf get the best start to life.

Genesis 150 Colostrum Replacer is available in Perfect Udder® packaging which makes colostrum feeding both fast and easy. Genesis colostrum products can easily be added to any calf program to encourage protocol adherence and maintain biosecurity.

• FAST: With only three steps and a quick dissolving formula, you can feed it to the calf in minutes!

• EASY: With a premeasured dose of colostrum replacer already inside and a fill window on the back, mixing couldn't be easier.

• CLEAN: Disposable packaging helps minimize opportunity for bacterial contamination and disease transfer between calves.

• SAFE: Genesis colostrum products utilize first milking colostrum that is carefully collected and pasteurized to help ensure the integrity of the finished product.

Genesis colostrum products are also available in a supplement dose of 50 grams of globulin proteins and in a multi-dose pail that can be used as either a supplement to or a replacer of maternal colostrum.

March 2016